The Lousy World and First Love, ATM GRUPA productions for Polsat, have topped the list of TV shows with the highest advertising revenue in 2016, according to MullenLowe MediaHub’s study for wirtualnemedia.pl (based on price list data from Nielsen Audience Measurement Poland, before discounts).

The highest earner, The Lousy World, brought Polsat 260.7 million PLN in ad revenue from 8,670 messages in 1,625 breaks. Second on the list, First Love, also airing on Polsat, generated 249.5 million PLN from 11,929 messages in 2,808 breaks. The MullenLowe MediaHub report accounts for all shows with repeats and ads including sponsored content.

Source: wirtualnemedia.pl

Photo:Grzegorz Gołębiowski